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Bye, Bye Bonne Bell

Markwins to acquire privately-held company.

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By: TOM BRANNA

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It's the end of an era..or three. Markwins International Corporation will acquire Aspire Brands assets Bonne Bell and Lip Smacker.A purchase price was not disclosed. The deal is expected to close next month. The company, originally formed under the Bonne Bell name, was created in 1927 by cosmetics salesman Jesse Bell, who named it after his daughter. “Markwins has a proven track record of creating excitement and bringing innovation to the cosmetic category,” said Jess “B...

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